digital marketing - Orbit

Over the next few weeks this blog is going to focus on what the four imprints I’m using as case studies for my dissertation do to digitally market their books. Like a bookish clash between Come Dine with Me and Whose Line is it Anyway?, each imprint gets a turn, the rules are made up and the points don’t matter. This post is about Orbit UK (and USA/Australia too).

ORBIT

Website: Orbit’s website is its hub for marketing, and what a hub. It streamlines the UK/USA/Australia imprints into one, accessible source of information. As well as containing its publishing schedules and author profiles (with links to websites and details about its titles), Orbit’s website is basically a very well-maintained blog. The site also contains a blog roll and links to SFF sites, and allows for comments on each post, maintaining a healthy online community. In a digital session for my MA Publishing, Orbit’s site was used as a prime example of what good digital marketing is. Assuming that our tutor must be an SFF fan, I approached him after class preparing for a full-on geek-out, only to be met with a firm, ‘Oh no, I’m not a fantasy fan. I just really like Orbit’s website.’ So it’s that good. Whether it means to or not, it’s catering to people outside of the usual ‘fan’ spectrum on its content alone. It contains, among other things, guest posts from authors (not always from Orbit’s own list), editors, editorial assistants and the very excellent, always enthusiastic, Art Director Lauren Panepinto. Just this week, for example, there have been the following posts: fantasy author Helen Lowe waxing lyrical about why she loves martial arts; Lauren Panepinto launching the covers for Michael J. Sullivan’s The Riyria Revelations series (‘Bam! Can you say ‘EPIC’, people?’ – that’s what I mean by enthusiastic); Senior Editor Devi Pillai (USA) announcing the release of Brent Weeks’ straight-to-eBook-and-audio Perfect Shadow from Orbit’s short fiction venture; Mark Yon from SFFWorld continuing his guide to Jim Butcher’s Dresden Files in the run up to the release of Ghost Story; Lauren Panepinto again, this time offering Simon Morden’s ‘magic eye’ book covers as wallpaper (which also forms part of Simon Morden’s digital marketing campaign); and finally Simon Morden himself explaining why London is the perfect setting for his post-apocalyptic trilogy. And that’s all just in one week. It really is a smorgasbord of information. There aren’t enough points for this, so I’m just going to say ‘many’.

Twitter: Orbit UK/USA/Australia have a joint Twitter account, which fits with their ‘international imprint’ shtick. Most of the staff who frequent the blog are on there, like UK editorial assistant James Long (716 followers) and commissioning editor Bella Pagan (528 followers). Here’s where the US/UK/Aus staff members communicate and re-tweet each other – forming a joint community by spreading stories from the blog, good reviews of Orbit’s author’s titles and Orbit’s latest marketing campaigns. ‘Community’ points and some general cool points thrown in for the publishing staff building up more followers than some authors.

Facebook: Orbit has a Facebook page, again it’s a joint one between the three worldwide imprints. 2,221 people like it. Here it puts up its website/blog posts up on the wall. As well as good reviews from bloggers for its titles, and blogged interviews with its authors. More ‘community’ points to Orbit, although there isn’t much interaction between the staff and readers on the wall. Orbit also has a Facebook page exclusively for its eBook short fiction (1,119 likes). Digital points.

Digital advances: Orbit short fiction – as already mentioned, Brent Weeks’ Perfect Shadow is eBook and audio-only. In the same manner, Orbit will also be publishing, amongst others, Jennifer Rardin, who sadly passed away last Autumn, and some of her short stories. There’s also a newsletter you can sign up to. This is a really great venture, but I wish it had chosen something other than a robot as its logo, purely because Angry Robot Books pretty much has robots covered, and Orbit’s store would stand out so much more from the competition if it had a logo that was more humanoid. There is more than one kind of dance.

Blog: see ‘Website’.

Extras: Orbit has its own YouTube channel where its videos include ‘making-ofs’ (like for Simon Morden’s optical illusion masterpieces), as well as book trailers and interviews. I’ve posted this before, but bloody hell the book trailer for Kate Griffin’s A Madness of Angels is good. Let’s enjoy it again together. Points galore. Orbit also has its own flickr account with book signing photos – although they’re three years out of date. There will be no points for this.

Conclusion: contain yourself - an exciting summary will follow after all four imprints have had their turn. Disclaimer: they will not win £1000 presented to them on a silver platter. They will not get to read out the end credits in the style of a news reader who is desperate for the loo.

bite me: the week in bite-sized chunks

Eastercon: where I wish I was this weekend, instead of sitting in my pyjamas eating an unholy amount of peanut butter, bananas and honey on toast whilst watching MTV. Eastercon is a Science Fiction and Fantasy convention that has been put on over Easter (what would you do without me explaining these things?) since 1955 for meeting and greeting like-minded individuals. This year authors Peter F Hamilton and David Weber will be there speaking (and eating and drinking too no doubt), as well as publishers like Tor UK and Angry Robot Books. Although you’ll probably find out more by following them on Twitter (@2011illustrious) than you will from their website, which has more information on the Hilton’s excessive corking fees than the event itself. I’m currently living vicariously through the hashtag (#eastercon). Programmes throughout the weekend include Medical Horror Stories, Recognising Classics, Digital Fixes, Read This Novel! and SF&F for Kids. So far it looks like there’s been a lot of meeting, greeting and drinking and talk about the upcoming Hall Costume Day, which sounds both mysterious and exciting. I would go as a long, well lit one with a church pew in it.

HarperVoyager/HBO: A Game of Thrones started this Monday on Sky Atlantic, based on George RR Martin’s incredible A Song of Ice and Fire, an epic series of phenomenal scope and detail, so naturally it’s a ten-part series just for book one. There’s a minimum of four more books to go, and as it takes a good few years for each one to be released, the odds are that the current actors will be passing the baton to their own children at some point to keep up the illusion that the events have taken place over the mere months the series has spanned so far. There were some really positive reviews of it, but also some infuriatingly ignorant ones, like this one from the New York Times. I’m all for people having their own opinions, but please Ginia Bellafante, don’t speak for me and all women everywhere.

Just one enraging quote: ‘I can honestly say that I have never met a single woman who has stood up in indignation at her book club and refused to read the latest from Lorrie Moore unless everyone agreed to “The Hobbit” first. “Game of Thrones” is boy fiction patronizingly turned out to reach the population’s other half.’ The most bizarre part of this review, is that the aspect that Bellafante has determined has been ‘tossed in’ for the ‘ladies’ (snarl), is the incest. Not that my delicate sensibilities can’t handle a bit of twin sex, but really? If so Mel Gibson’s What Women Want would have been an entirely different breed of romantic comedy.

Filmed in Northern Ireland and Malta, the slick production values and top notch cast (Sean Bean et al) mean that the luscious scenes of Westeros really come to life and you can practically smell the offal. I won’t go into much detail here (it is ‘bite-sized’ after all), but I loved it, and although it was sexual and gory, that wasn’t the entire focus of the plot, and I didn’t feel that any of it was overly gratuitous or out of place. I can’t wait to see more of my favourite character Tyrion (Peter Dinklage), as people who haven’t read the books (yet) would be forgiven for assuming he’s a character whose only function is to have sex with voluptuous prostitutes. A gross misconception, he also likes to tie people up in verbal knots, as well as just knots in general.

Tor UK: 1: A few of their authors have had short stories based around climate change published by the Guardian online, including 'Covehithe' by China Miéville. 2: SFX magazine are helping Tor with an artwork competition. Fans are invited to submit their original artwork for the chance for their design to be on the eBook front covers of two of Peter F Hamilton’s short stories from his collection Manhattan in Reverse. Tor are releasing two stories from the collection a month earlier than the paperback, in eBook format. The deadline hasn’t been given yet, but keep checking the SFX site for information, all you budding artists/ have-a-go-heroes.

Orbit: the first of Orbit’s eBook shorts will be available soon. Brent Weeks will be publishing 'Perfect Shadow' in the US and UK in June 2011, which features the background of his character Durzo Blint so it will be set in the world of his Night Angel trilogy. A wily choice for one of Orbit’s first eBook shorts, with a simultaneous release of the audio version to boot (although I'm not entirely sure what 'to boot' means).

Gollancz: author Ben Aaronovitch will be signing copies of his book Moon Over Soho and ‘well, anything that gets shoved in front of me’ in Waterstone’s, Romford today at 13:00pm. It’s the sequel to the very excellent Rivers of London and my (unsigned) copy is due to arrive today. Romford, another place I wish I could be, if only I didn’t have more pressing matters to contend with (*wipes peanut buttery crumbs from pyjamas*).

And finally, Doctor Who: tonight, BBC 1, 6pm. Need I say more?